Stand Out from the Crowd
5
min read
Introduction
In a saturated event market, standing out from the competition is essential to attract and secure bookings. As technology continues to advance, properties have an opportunity to leverage innovative tools to differentiate themselves and gain a competitive edge. One such tool is virtual reality (VR) tours. Due to the COVID19 pandemic, there has been a major rise in the number of VR-related startups as socializing, learning, and work from home options have become more prominent. By embracing VR tours, venues can offer a unique and immersive experience that sets them apart from others. This is central to what we're doing at Feeel, we bring timeless hospitality into the future
Embrace the Modern Experience
Clients today are increasingly tech-savvy and seek modern experiences that align with their digital lifestyles. By offering VR tours, your property demonstrates that you are at the forefront of innovation, embracing technology to enhance the planning process. This modern approach instantly captures the attention of couples who crave something beyond the traditional and mundane. By being tech-forward, you position your venue as a trendsetter, attracting couples who are looking for a unique and memorable experience.
Immersive Storytelling
Every event has a story, and your property can play a significant role in bringing that story to life. VR tours provide a powerful medium for immersive storytelling. By showcasing your property in a virtual environment, you can create a narrative that resonates with people on an emotional level. Whether it's highlighting the ballroom, the romantic ceremony space, the breathtaking views, or the enchanting reception area, VR tours enable you to craft a compelling narrative that evokes emotions and helps planners envision their special day in your property.
Personalization Possibilities
Events are all about personalization and creating a day that reflects the planner's unique style and preferences. VR tours empower people to visualize how they can personalize your venue to suit their specific needs. They can virtually explore different setups, experiment with decor options, and get a clear sense of how they can bring their vision to life within your space. This level of personalization visualization sets your property apart, showcasing your flexibility and commitment to creating a truly customized event experience.
Wider Reach
Traditional marketing methods often have a limited reach, confined to local audiences. However, VR tours provide an opportunity to extend your venue's reach beyond geographical boundaries. These tours can be easily shared on websites, social media platforms, and online directories, allowing couples from different regions or even countries to explore your venue virtually. By embracing VR technology, you tap into a larger market, attracting planners who are planning destination events or seeking unique venues that may not be available in their local area.
Enhanced Transparency & Trust
One of the challenges couples face when selecting a property is the fear of the unknown. They worry about how the property will look and feel on their special day. VR tours address these concerns by providing an unprecedented level of transparency. Planners can virtually walk through your property, exploring every detail and getting an accurate sense of the space. This transparency builds trust, as planners can see exactly what they are getting before making a decision. By offering a realistic and immersive experience, you foster trust and confidence, setting the foundation for a positive client-venue relationship.
Interactive Engagement
VR tours provide an interactive and engaging experience for planners. They can navigate through your venue, explore different rooms and areas, and interact with the virtual environment. This level of engagement creates a lasting impression, allowing planners to connect with your venue on a deeper level. Additionally, VR tours can be enhanced with interactive elements, such as hotspots that provide additional information or multimedia content. This interactive engagement not only captivates planners but also allows you to showcase unique features or special amenities that make your property stand out.
Social Media Buzz & Word-of-Mouth Marketing
In today's digital age, social media plays a significant role in shaping opinions and influencing decisions. By offering VR tours, you provide share-worthy content that generates social media buzz. Couples can share their virtual exploration of your venue with their friends and followers, sparking curiosity and generating organic exposure for your venue. The immersive nature of VR tours often leads to enthusiastic word-of-mouth recommendations, further amplifying your venue's reputation and attracting more potential clients.
Nearly 75% of Forbes' World' Most Valuable Brands' use either VR or AR technology.
VR tours are an innovative tool that can elevate your property above the competition. By embracing the modern experience, utilizing immersive storytelling, and offering personalization possibilities, your property will capture the attention of planners seeking a unique and memorable event. The wider reach, enhanced transparency, and interactive engagement provided by VR tours will set you apart, creating a buzz and fostering trust among couples. Embrace the power of VR tours, and watch your property gain a significant competitive edge in the bustling event market.